Study of Factors Forming Loyalty to Influencers
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-56677-6_37
Reference16 articles.
1. Krasnov A (2022) Development of an Influencers segmentation algorithm on the B2F Market. In: Global challenges of digital transformation of markets, vol II
2. Černikovaitė M (2019) The impact of influencer marketing on consumer buying behavior in social networks. https://doi.org/10.3846/cibmee.2019.082
3. Fas J, Zumstein D (2019) Loyalty programs in tourism-how influencers and communities change word-of-mouth marketing. In: 18th International conference on WWW/internet 2019. https://doi.org/10.33965/icwi2019_201913l008
4. Monferrer D, Moliner MA, Estrada M (2019) Increasing customer loyalty through customer engagement in the retail banking industry. Span J Market (ESIC). https://doi.org/10.1108/SJME-07-2019-0042
5. Nadanyiova M, Gajanova L, Majerova J, Lizbetinova L (eds) (2020) Influencer marketing and its impact on consumer lifestyles. Forum Scientiae Oeconomia. https://doi.org/10.23762/FSO_VOL8_NO2_7
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