Product Packaging in the Context of Unsustainability: Slovak Consumers’ Opinions on the Complexity of Selected Products and Their Excessive Packaging

Author:

Gubíniová KatarínaORCID,Prokeinová Renáta Benda,Jarossová Malgorzata Agnieszka

Publisher

Springer Nature Switzerland

Reference63 articles.

1. Adams, Ch., Alldredge, K., Mueller, C., Whitmore, J. (2016) “Simpler Is (Sometimes) Better: Managing Complexity in Consumer Goods”, Consumer Packaged Goods, McKinsey & Company, December 2016, pp. 1–8.

2. Aydinliyim, T. and Pangburn, M. S. (2012) “Reducing Packaging Waste and Cost via Consumer Price Discounts”, Decision Sciences, Vol. 43, No. 6, pp. 1063–1089. ISSN: 1540-5915. https://doi.org/10.1111/j.1540-5915.2012.00385.x.

3. Bakeman, R., & Quera, V. (2011). “Sequential Analysis and Observational Methods for the Behavioral Sciences”. Cambridge University Press. ISBN: 9781139017343.

4. Balcarová, T., Pokorná, T., Pilař., L. (2014) “The Influence of Children on the Parents Buying Behavior: Food Purchase in the Czech Republic”, Agris on-line Papers in Economics and Informatics, Vol. 6. No. 2, pp. 11–19. ISSN: 1213-1369. https://doi.org/10.22004/ag.econ.182486.

5. Cadeaux, J. (2012) “The Locus of Entrepreneurial Knowledge in a Marketing System: The Effects of Product Volatility, Assortment Complexity, and Standardization”, Journal of Macromarketing, Vol. 32, No. 4, pp. 454–455. ISSN: 0276-1467.

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