Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges

Author:

Alhalwachi Layla,Bukhowa Bassam,Eshaq Malak,Burshaid Bushra,Taqi Najma,Zaidan Amir,Askar Eman

Publisher

Springer Nature Switzerland

Reference25 articles.

1. Kemp, S.: Digital 2019: Global Digital Overview. DataReportal (2019). https://datareportal.com/reports/digital-2019-global-digital-overview:datareportal

2. Durmaz, Y., Efendioglu, I.H.: Travel from traditional to digital marketing. Glob. J. Manage. Bus. Res. 16(2), 35–40 (2016)

3. Ištvanić, M.: Digital marketing in the business environment. Int. J. Electr. Comput. Eng. Syst. 8(2), 67–75 (2017)

4. Bala, M., Verma, D.: A critical review of digital marketing. Int. J. Manage. IT Eng. 8(10), 321–339 (2018)

5. Anthropic: Mobile Internet Usage Overtakes Desktop for the First Time Worldwide. Anthropic (2021). Available: https://www.anthropic.com/blog/mobile-internet-usage-overtakes-desktop

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