SWOT Analysis for Small-Scale Business Sustainability: Proposing a Digital Marketing Approach for a Flower Market Center in Indonesia

Author:

Christian MichaelORCID,Rembulan Glisina DwinoorORCID,Sugiyanto Liem BambangORCID,Yulita HeniliaORCID,Sunarno SunarnoORCID,Leonardo Michael ChristiantoORCID

Publisher

Springer Nature Switzerland

Reference36 articles.

1. Bhat, Z.A., Khan, M.H., Wani, M.A., Hamid, B., Nabi, S.: Floriculture business triumphs all other farm businesses: a case study. Int. J. Res. Rev. 9(3), 96–98 (2022)

2. Kadam, G.B., Raju, D., Kumar, N., Kawar, P., Saha, T.N., Prasad, K.: Analysis of flower marketing in India: a case study of Pune flower market. Int. J. Chem. Stud. 7(5), 4476–4479 (2019)

3. Khan, D., Fazili, D.A.I.: A SWOT analysis of floriculture industry in Kashmir. Abhinav Int. Mon. Ref. J. Res. Manag. Technol. 4(12), 1–4 (2015)

4. Sudhagar, S.: Production and marketing of cut flower (Rose and Gerbera) in Hosur Taluk. Int. J. Bus. Manag. Invent. 2(5), 15–25 (2013)

5. Kalita, A.: Prospects of floriculture business in north eastern region of India. J. Manag. Res. Anal. 6(2), 88–92 (2019). https://doi.org/10.18231/j.jmra.2019.016

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