The Impact of Social Media on E-Commerce and Marketing

Author:

Khalaf Alyaa,Radhi Ateqa,Al Mascati Maysa,Moosa Mohamed,Hamdan Allam,Syed-Ahmad Sharifah

Publisher

Springer International Publishing

Reference33 articles.

1. Singh, M., Singh, G.: Impact of social media on E-commerce. Int. J. Eng. Technol. 1(7), 21–26 (2018)

2. Kaushik, R.: Impact of Social Media on Marketing. Int. J. Comput. Eng. Manage. 15, 2230–7893 (2012)

3. Mathai, S., Jeswani, S.: Effectiveness of print media marketing in digital age: a study on Indian telecommunication industry. FIIB Bus. Rev. 10(3), 242–254 (2021)

4. Hoffman, D., Novak, T.: Marketing in hypermedia computer-mediated environments: conceptual foundations. J. Mark. 60(3), 50–68 (1996)

5. Geissler, G., Zinkhan, G.: Consumer perceptions of the world wide web: an exploratory study using focus group interviews. Adv. Consum. Res. 25, 386–392 (1998)

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