Conceptual reconciliation for clarity and impact
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-023-00271-5.pdf
Reference13 articles.
1. Barnett, L. (2005). The universe and Dr. Einstein. Dover.
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3. Jaakkola, E. (2020). Designing conceptual articles: Four approaches. AMS Review, 10(1–2), 18–26.
4. Jaakkola, E., & Vargo, S. L. (2021). Assessing and enhancing the impact potential of marketing articles. AMS Review, 11, 407–415.
5. Koskela-Huotari, K., & Vargo, S. L. (2019). Why service-dominant logic? In S. L. Vargo & R. F. Lusch (Eds.), Sage handbook on service-dominant logic (pp. 40–58).
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