Systematic reflection as a learning opportunity
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
http://link.springer.com/content/pdf/10.1007/s13162-011-0010-5.pdf
Reference13 articles.
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3. Garvin, D. (1993). Building a learning organization. Harvard Business Review, 71(4), 78–91.
4. Griffith, D. A., & Yalcinkaya, G. (2010). Resource-Advantage Theory; a foundation for new insights into global advertising research. International Journal of Advertising, 29(1), 15–36.
5. Hodgson, G. M. (2000). The marketing of wisdom: Resource-Advantage Theory. Journal of Macromarketing, 20(1), 68–72.
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1. Ruminations about making a theoretical contribution;AMS Review;2011-06
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