Publisher
Springer Science and Business Media LLC
Reference48 articles.
1. Alderson, W. (1957). Marketing Behavior and Executive Action. Irwin.
2. Bagozzi, R. P. (1984). A prospectus for theory construction in marketing. Journal of Marketing, 48(1), 11–29.
3. Bagozzi, R. P., & Phillips, L. W. (1982). Representing and testing organizational theories: A holistic construal. Administrative Science Quarterly, 27(3), 459–489.
4. Bolton, R. N. (2020). First steps to creating high impact theory in marketing. AMS Review, 10(3), 172–178.
5. Brown, J. D. (1996). Testing in language programs. Upper Saddle River, NJ, Prentice Hall.
Cited by
20 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献