Perspectives on socially responsible marketing: the chasm widens
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-022-00229-z.pdf
Reference18 articles.
1. Ahluwalia, S. (2022). A critique of corporate social responsibility in light of classical economics. AMS Review. https://doi.org/10.1007/s13162-022-00224-4
2. Cohen, W. (2010). Drucker’s surprising view of corporate social responsibility. Retrieved April 4, 2022 from https://www.processexcellencenetwork.com/lean-six-sigma-business-performance/columns/drucker-s-surprising-view-of-corporate-social-re
3. Cronin, J. J. & Kerr, J. R. (2022). Marketing’s new myopia: Expanding the social responsibilities of marketing managers. AMS Review. https://doi.org/10.1007/s13162-022-00228-0
4. Demuijnck, G. and Murphy P.E. (2022) Why should marketers be forced to ignore moral awareness? A reply to Gaski. AMS Review. https://doi.org/10.1007/s13162-022-00226-2
5. Drucker, P. F. (1993). Post capitalist society. Harper Collins.
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