International marketing

Author:

Chaston Ian

Publisher

Macmillan Education UK

Reference39 articles.

1. Andersen, O. (1997) Internationalisation and market entry modes: a review of theories and conceptual frameworks, Management International Review, 37(2): 27–42.

2. Beamish, P.W., Craig, R. and McLellan, K. (1993) The performance characteristics of Canadian versus UK exporters, Management International Review, 33(2): 121–34.

3. Cavusgil, S.T., Zou, S. and Naidu, G.U. (1993) Product and promotion adaptation in export ventures, Journal of International Business Studies, 24(3): 479–501.

4. Christensen, C.M. (1997) The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, Boston, MA.

5. Coviello, N.E. and McCauley, A. (1999) Internationalisation and the smaller firm: a review of contemporary empirical research, Management International Review, 39(3): 223–56.

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