1. Aaker, J., Fournier, S. and Brasel, S. (2004) ‘When Good Brands Do Bad’, Journal of Consumer Research, 31(1).
2. Anderson, J.C. (2010) ‘Purchasing Higher-Value, Higher-Price Offerings in Business Markets’, Journal of Business-to-Business Marketing, 17(1).
3. Becker-Olsen, K.L., Cudmore, B.A. and Hill, R.P. (2006) ‘The Impact of Perceived Corporate Social Responsibility on Consumer Behavior’, Journal of Business Research, 59(1).
4. Blasberg, J., Vishwanath, V. and Allen, J. (2008) ‘Tools for Converting Consumers into Advocates’, Strategy and Leadership, 36(2).
5. Business Green (2008), ‘US Execs: CSR Initiatives do Boost the Bottom Line’, available online at http://BusinessGreen.com .