Sales Performance Measurement and Monitoring

Author:

Cuevas Javier Marcos,Donaldson Bill,Lemmens Régis

Publisher

Macmillan Education UK

Reference21 articles.

1. Anderson, E. & Oliver, R. L. (1987). Perspectives on behavior-based versus outcome-based salesforce control systems. Journal of Marketing, 51 (October), 76–88.

2. Biesada, A. (1991). Benchmarking. Financial World, 17 (September), 28–47.

3. Boles, J. S., Donthu, N. & Lothia, R. (1995). Salesperson evaluation using relative performance efficiency: The application of data envelopment analysis. Journal of Personal Selling & Sales Management, XV(3), 31–49.

4. Bourne, M., Kennerley, M. & Franco-Santos, M. (2005). Managing through measures: A study of impact on performance. Journal of Manufacturing Technology Management, 16(4), 373–395.

5. Camp, R. C. (1989). Benchmarking: The Search for Industry Best Practices that Lead to Superior Performance. Milwaukee, WI: ASQC Quality Research.

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