1. BBC 2 Broadcast Inside John Lewis Episode 2, First broadcast 17 March 2010 http://www.bbc.co.uk /programmes/b00rhgx0/episodes/guide
2. Competition Commission (2000) Supermarkets: A Report on the Supply of Groceries from Multiple Stores in the United Kingdom (Norwich: The Stationery Office), available at http://webarchive.nationalarchives.gov.uk /+/http://www.competition-commission.org.uk/rep_pub/reports/2000/fulltext/446c3.pdf accessed 25 September 2013
3. Competition Commission (2008) The supply of groceries in the UK market investigation available at http://www.competition-commission.org.uk /assets/competitioncommission/docs/pdf/non-inquiry/rep_pub/reports/2008/fulltext/538 accessed 25 September 2013.
4. The Consumer Protection (Code of Practice for Traders on Price Indications) Approval Order 2005’ available http://www.legislation.gov.uk /uksi/2005/2705/made accessed 15 September 2013.
5. De Chernatony, L., McDonald, M. and Wallace, E. (2011) Creating Powerful Brands ( Oxford: Butterworth-Heinemann).