Author:
Varley Rosemary,Rafiq Mohammed
Reference18 articles.
1. Ackland, H. (1999) ‘Why Retailers Rule over POP Success’, Marketing (London), 28 October, p. 41.
2. Asome, C. (2006) ‘Shop Girls’, Vogue, May, pp. 91–4.
3. Betts, E. J. and McGoldrick, P. J. (1995) ‘The Strategy of the Retail “Sales,” Typology, Review and Synthesis’, International Review of Retail Distribution and Consumer Research, vol. 5, no. 3 (July), pp. 303–32.
4. Betts, E. J. and McGoldrick, P. J. (1996) ‘Consumer Behaviour and the Retail “Sales”: Modelling the Development of an “Attitude Problem”’, European Journal of Marketing, vol. 30, no. 8, pp. 40–56.
5. Brownell, M. (2013) ‘Kmart’s “Ship My Pants” Ad Sequel Promises “Big Gas Savings”’,
http://www.dailyfinance.com
/on/kmart-big-gas-savings-ad-viral/ [accessed 25 July 2013].