Comparative analysis of omnichannel and multichannel networks: a system dynamics approach
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s11740-024-01293-z.pdf
Reference36 articles.
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4. Chen X, Zhou J (2021) The complexity analysis and chaos control in omni-channel supply chain with consumer migration and advertising cost sharing. Chaos Solitons Fractals 146:110884
5. Zhang L, Wu L, Huang L, Zhang Y (2021) Wield the power of omni-channel retailing strategy: a capability and supply chain resilience perspective. J Strat Mark 1–25
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