How Are Modern Video Games Marketed?

Author:

Mathews Colin Charles,Wearn Nia

Publisher

Springer Science and Business Media LLC

Reference32 articles.

1. Ashcraft, B. (2010) The Making of a Video Game Fanboy. Kotaku [ONLINE]. http://kotaku.com/5499012/the-making-of-a-video-game-fanboy . Accessed 20 January 16.

2. Boyd, Robert. (2012) What is Indie? http://www.eurogamer.net/articles/2012-04-16-what-is-indie . Accessed: 28 January 2016.

3. Crossley, R. (2010) Study: Average dev costs as high as $28 m. http://www.develop-online.net/news/study-average-dev-costs-as-high-as-28m/0106030 . Accessed 7 February 2016.

4. Daniels, S. (2015) Big budget games are a dying breed. http://motherboard.vice.com/read/aaa-games-are-crumbling-under-their-huge-budgets . Accessed 28 January 2016.

5. Egenfeldt-Nielsen, S., Smith, J. H., Tosca, S. P., & Egenfeldt-Niels, J. H. S. (2008). Understanding video games: The essential introduction. New York: Taylor & Francis.

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