Research Trends on the Usage of Machine Learning and Artificial Intelligence in Advertising

Author:

Shah Neil,Engineer Sarth,Bhagat Nandish,Chauhan Hirwa,Shah Manan

Publisher

Springer Science and Business Media LLC

Reference93 articles.

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3. Malik ME, Ghafoor MM, Iqbal HK, Unzila Ayesha (2014) The impact of advertisement and consumer perception on consumer buying behavior. Int Rev Soc Sci Humanit 6(2):55–64

4. Domazet I, Đokić I, Milovanov O (2017) The influence of advertising media on brand awareness. Manag J Sustain Bus Manag Solut Emerg Econ 23(1):13–22. https://doi.org/10.7595/management.fon.2017.0022

5. Pollay RW (1985) The subsiding sizzle: a descriptive history of print advertising, 1900–1980. J Mark 49:24–37

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