An investigation of the relative efficacy of four alternative approaches to importance-performance analysis-Reference-Cited by-同舟云学术

An investigation of the relative efficacy of four alternative approaches to importance-performance analysis

Published:1985-09 Issue:4 Volume:13 Page:69-80
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Crompton John L.,Duray Nicholas A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02737200.pdf

Reference15 articles.

1. Cooperative Extension Service, CES Paper No. 47;B.J. Blake,1979

2. Cooperative Extension Service, CES Paper No. 48;B.F. Blake,1979

3. Blake, B.F., L.F. Schrader and W.L. James. 1978. “New Tools for Marketing Research: The Action Grid.”Feedstuffs, 50 (19) 38–39.

4. Blalock, H.M. 1972.Social Statistics. New York: McGraw-Hill.

5. Citiparks, Pittsburgh Department of Recreation and Parks. 1982. “The Great Race: Importance-Performance Analysis of a Ten-Kilometer Race,” Unpublished manuscript.

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