Product attraction, advertising and sales: Towards a utility model of market behavior

Author:

Beckmann M. J.,Funke U. H.

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research,General Mathematics,Software

Reference8 articles.

1. Bell, D.E., R.L. Keeney, andJ.D.C. Little: A Market Share Theorem. Journal of Marketing Research12, 1975, 136–41.

2. Fischer, F.M., andK. Shell: Taste and Quality Changes in the Pure Theory of the True Cost-of-Living Index. Value Capital and Growth, ed. byJ.N. Wolfe. Papers in Honour of Sir John Hicks, Edinburgh 1968.

3. Houthakker, H.S.: A Note on Self-Dual Preferences, Econometrica33, 1965, 797–801.

4. Isard, W.: General Theory, Handbook of Regional Science. Cambridge, Massachusetts 1969.

5. Lancaster, K.J.: A New Approach to Consumer Theory, Journal of Political Economy74, 1966, 132–57.

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1. Game of elimination in a shared market: a novel multi-period game approach to competition of supply chains based on simulation;International Journal of Management Science and Engineering Management;2016-05-24

2. Kurepa’s functional equation on Gaussian semigroups;Functional Equations: History, Applications and Theory;1984

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