Predicting university preference and attendance: Applied marketing in higher education administration
Author:
Publisher
Springer Science and Business Media LLC
Subject
Education
Link
http://link.springer.com/content/pdf/10.1007/BF00974759.pdf
Reference24 articles.
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3. Baird, Leonard L. The practical utility measures of college environments.Review of Educational Research 1974,44 307, 329.
4. Bassin, William M. A marketing technique for student recruiting.Research in Higher Education 1975, 3:51 65.
5. Bass, Frank M., and Talarzyk, Wayne W. An attitude model for the study of brand preference.Journal of Marketing Research 1972,9 93, 96.
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