Analyzing the dependences of multi-category purchases on interactions of marketing variables-Reference-Cited by-同舟云学术

Analyzing the dependences of multi-category purchases on interactions of marketing variables

Published:2016-04-23 Issue:3 Volume:87 Page:295-313
ISSN:0044-2372
Container-title:Journal of Business Economics
language:en
Short-container-title:J Bus Econ

Author:

Hruschka Harald

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11573-016-0820-x.pdf

Reference32 articles.

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