Game advertising: a conceptual framework and exploration of advertising prevalence

Author:

Williamson Smith Martin,Sun Wei,Sutherland John,Mackie Bobby

Publisher

Springer Science and Business Media LLC

Reference95 articles.

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2. Chatfield, T. (2010) ‘Video games are not just for geeks any more’ London Evening Standard [Online]. Published: 9 November 2010. Available from: http://www.standard.co.uk /news/video-games-are-not-just-for-geeks-any-more-6533995.html [accessed 12 March 2014]

3. Hargrave, L. (2011) ‘Gaming, It’s Not Just For Geeks’, The Atlantic. [Online], Published: October 2011. Available from: http://www.inarchive.com /page/2011-12-03/http://www.theatlantic.com/sponsored/merrill-lynch/archive/2011/10/gaming-its-not-just-for-geeks/246964/window.location.hash.substr(2); [accessed 12 March 2014]

4. BrandRepublic (2009). Official: Gaming Is Not Just for Geeks. brandrepublic.com , Published. 19 June 2009. Available from: http://www.brandrepublic.com /news/914688/Official-gaming-not-just-geeks/ [accessed 12 March 2014]

5. Wallop, H. (2009) ‘Average Wage Falls for the First Time in at Least 45 Years, bu. Not in Public Sector.’ The Telegraph. Published: 13 May 2009. Available from: http://www.telegraph.co.uk /news/uknews/5314132/Average-wage-falls-for-the-first-time-in-at-least-45-years-but-not-in-public-sector.html [accessed 12 March 2014]

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