Comparative analysis of social media accessibility

Author:

Bocheński Bartosz

Abstract

The paper assesses the accessibility compliance level of social media websites and their usability in terms of universal design. The study was performed on “reddit” and a social media website created by the author of the article for the express purpose of meeting the WCAG requirements as closely as possible, named “Twittn’t”. The analysis has been performed with the use of a survey study, an automated WAVE tool and an eye-tracker. The research groups consisted of fifteen and twenty people for survey and eye-tracker study respectively. The test results have shown strong correlation between usability of the social media website interface and number of its WCAG errors.

Publisher

Politechnika Lubelska

Subject

Polymers and Plastics,General Environmental Science

Reference14 articles.

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2. W3C Recommendation, Web Content Accessibility Guidelines, 11 December, http://www.w3.org/TR/WCAG20/, [20.07.2022].

3. Web Accessibility Initiative, Web Accessibility Laws & Policies, https://www.w3.org/WAI/policies/, [20.07.2022].

4. A.M. Kaplan, M. Haenlein, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1) (2010) 59-68, https://doi.org/10.1016/j.bushor.2009.09.003.

5. M.G. Dinis, C. Eusébio, and Z. Breda, "Assessing social media accessibility: the case of the Rock in Rio Lisboa music festival", International Journal of Event and Festival Management, 11(1) (2020) 26-46, https://doi.org/10.1108/IJEFM-02-2019-0012.

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