Worldmaking in Sri Lankan Heritage Design: The Case of Travel Writers

Abstract

This article develops an analytical model to examine how heritage tourism mobilities are designed by travel writers. Using Sri Lanka as an example, we thematise professional activity in heritage tourism through a blend of Margaret Archer’s work on reflexivity in late modernity and Keith Hollinshead’s ‘worldmaking authority/agency’ to understand the factors driving tourist design. Our model replaces Jensen’s focus on ‘design’ as a fixed creative property with ‘designing’ as creativity in motion, here collaborative and solidary, there conflictual and endorsing creative inequalities. Our theoretical blend informs the organisation of Sri Lankan heritage tourist professionals into three active categories: ‘communicatives’ (with an emphasis on developing closed-communal solidarity), ‘autonomous’ (with an emphasis on virtual reconstitutions of community beyond geographical fixity that may support tourist entrepreneurialism), and ‘meta-reflexives’ (with an emphasis on bringing tourist markets and communities in a dialogue beneficial for the latter) This typology accommodates disparate worldmaking vistas and forms of tourist design agency that then feed back into authorial tourist scripts, promoted by institutions, organisations and even communities. Thus, agency develops both self-reflexively and through negotiations with independently existing authorial forces driving tourist design managed by the nation state and its own biographical records. Keywords: agency, designing mobilities, reflexivity, heritage tourism, worldmaking