New Tools to Capture the Elusive Green Consumer: Reviving a Revolution
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Published:2011-03-15
Issue:8
Volume:
Page:21-28
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ISSN:2013-3901
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Container-title:IESE Insight
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language:
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Short-container-title:IESE Insight
Author:
Barcelona Ricardo G.
Publisher
Universidad de Navarra
Cited by
1 articles.
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1. Green Marketing in India: A Perspective;India Studies in Business and Economics;2017