Abstract
The platformization and entry into the international television market of large video-on-demand (VoD) service providers has had an impact on all agents in the sector, as well as on operating rules, consumption habits, and financing, production and distribution models. In the case of public media, innovation is conceived as a strategic driver and the only sustainable alternative for their survival, repositioning and renewal in order to be relevant for citizens. This research analyzes 15 European public broadcasting corporations from Germany (ARD), Austria (ORF), Belgium (VRT and RTBF), Denmark (DR), Spain (RTVE), Finland (Yle), France (France TV), Great Britain (BBC), the Netherlands (NPO), Ireland (RTÉ), Italy (RAI), Portugal (RTP), Sweden (SVT) and Switzerland (RTS). A total of 18 interviews were conducted with senior managers of these corporations and one EBU member to shed light on innovation priorities, key points and areas of optimization, which allows identifying the conceptual, strategic and operational lines that these media will follow in the next stage. It is concluded that these broadcasters focus their efforts on the transversal implementation of high technology, particularly AI, for the improvement of their production and distribution operational routines; on the settlement and improvement of their VOD platforms; on digital positioning and cybersecurity; on the creation of stable communities; on the optimization of the user experience (UX) and the attraction and search for relevance for a young audience (16-25) often distant from their performances.