CONSUMER PERCEPTION OF FOOD QUALITY AND PACKAGED FOOD LABELLING: A STUDY IN LALMONIRHAT DISTRICT, BANGLADESH.

Author:

Md. Shahiduzzaman Abu Sayed1,Naskar Manas2

Affiliation:

1. PhD Research Scholar, Raiganj University

2. Associate Professor, Department of Commerce, Raiganj University

Abstract

Human health mostly depends on quality food habits. In the rural area of Bangladesh, the people are in ill health due to the consumption of impure food which affects normal daily life. The study investigates rural, educated people thinking about purchasing quality foods and package food labelling. A field study was conducted at Hatibandha and Kaliganj Upazila of the Lalmonirhat district of Bangladesh with a structured questionnaire. The study shows that the people of rural areas are highly aware of their attitudes about food quality. Those with a comparatively high educational background are more conscious of maintaining food quality.The Study results also find that the rural people have very little knowledge and understanding of government rules and regulations regarding food quality and labelling

Publisher

World Wide Journals

Subject

Religious studies,Education,Religious studies,Education,Public Health, Environmental and Occupational Health,Health Policy,Organic Chemistry,Clinical Biochemistry,Biochemistry,Analytical Chemistry,Genetics,Materials Chemistry,General Chemical Engineering,Biochemistry,General Chemistry,General Chemistry,Toxicology,General Medicine,General Chemistry,General Chemistry

Reference20 articles.

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2. Alfred, O. (2013). Influences of price and quality on consumer purchase of mobile phone in the Kumasi Metropolis in Ghana a comparative study. European Journal of Business and Management, 5(1), 179-198.

3. SAli, A. N. M. A., & Shahnewaj. (2017). Improper labelling of manufacturing and expiry dates of food: a legal and regulatory study of food quality and food waste in Bangladesh. Australian Journal of Asian Law, 18(1), 1-14.

4. Basarir, A. and Sherif, S. (2012). Consumer’s awareness of food labelling: A case study of United Arab Emirates. Africa Journal of Agricultural Research 7(28), 401–408.

5. Borra, S. (2006). Consumer perspectives on food labels. The American journal of clinical nutrition, 83(5), 1235S-1235S.

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