Oral Literature and Comic Books as a Form of Promotion and Social Commentary: the Response of Kugali to the Global Lockdown

Abstract

We are living in interesting times. Times of plague – the pandemic of Covid 19 – changed the world as we knew it. Its beginning can perhaps be considered the most dire time so far because of the dominant feeling of uncertainty, which had to be tackled on a psychological level. This paper refers mostly to the events of 2020 and concentrates on the ways in which we adapted to the new situation. In this regard, the emphasis here is on the actions of Kugali – a leading African comic book publisher.