“Be Straight Up and So Will He”: Evaluation of a Novel HIV Prevention Condom Distribution and Health Communication Intervention Targeting Young African American Females

Author:

Francis Diane B.1,Noar Seth M.2,Fortune Deborah A.3,Adimora Adaora A.4

Affiliation:

1. Manship School of Mass Communication, Louisiana State University, Baton Rouge, Louisiana.

2. School of Media and Journalism, University of North Carolina at Chapel Hill, and the Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill.

3. Department of Public Health Education, North Carolina Central University, Durham, North Carolina.

4. School of Medicine, University of North Carolina at Chapel Hill.

Abstract

This study evaluated a novel 3-month campus-based HIV prevention condom distribution and health communication intervention for African American females attending a historically Black college in North Carolina. The theoretical framework for study incorporated the integrative model of behavioral prediction and the theory of gender and power. The intervention provided free condoms via condom dispensers with point-of-access messaging on the dispensers. We assessed 195 individuals before and 118 three months after the intervention. Almost 90% of participants were exposed to the intervention. Forty-four percent used the dispensers, 70% of whom reported using the condoms for sexual intercourse. Perceptions of condom availability and accessibility increased significantly after the intervention. In a multiple regression analysis controlling for covariates, dispenser use was significantly associated with greater condom use. These findings show the promise of a low-cost, broad-reach HIV/STI prevention intervention for young African American women.

Publisher

Guilford Publications

Subject

Infectious Diseases,Public Health, Environmental and Occupational Health,Health (social science)

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