Readers' perceptions and preferences for online and print newspapers in South Africa

Abstract

This study examines readers` perceptions and preferences for online and print newspapers in four South African legacy newspapers. Specifically, the study aims to: i) determine the influence of whether or not a print newspaper succeeded in the 4IR; ii) examine the challenges and opportunities that print newspapers in South Africa face; and iii) examine the influence of customer satisfaction on customer perceptions of print newspapers. The study employed a quantitative methodology, and data from readers of the Daily Maverick 168, the Mail and Guardian, Isolezwe, and Grocott's Mail were gathered and analysed using a descriptive survey method. A sample of 249 readers made up the study's participants, and the technique for gathering data was a standardised questionnaire. The findings show that readers' perceptions and preferences influenced their decision to read a particular newspaper. The study recommends that all key players in the South African newspaper sector make use of the findings to enrich strategies and policies for the adoption of news materials in the sphere of digital business.