Abstract
While studying the adoption of mobile banking, its antecedents must be considered to have a better understanding and complete picture of the factors affecting the adoption of mobile banking. There is a scarcity of studies about the effect of the (Rogers, 1995, 2003) five attributes of innovation on the adoption of mobile banking. So, this paper examined the effect of relative advantage, compatibility, complexity, trialability, and observability on the adoption of mobile banking in Egypt. The study hypotheses were tested using primary data collected online. The results show that relative advantage, compatibility, and observability have a significant positive impact on the adoption of mobile banking. On the other hand, the effect of complexity and trialability on the adoption of mobile banking was negative but nonsignificant.
Publisher
Center for Strategic Studies in Business and Finance SSBFNET
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference24 articles.
1. Al-Jabri, I. M., & Sohail, M. S. (2012). Mobile Banking Adoption: Application of Diffusion of Innovation Theory. Journal of Electronic Commerce Research, 13(4).
2. Bongomin, O. G. C., & Ntayi, J. M. (2020). Mobile money adoption and usage and financial inclusion: mediating effect of digital consumer protection. Digital Policy, Regulation and Governance, 22(3), 157-176. https://doi.org/10.1108/dprg-01-2019-0005
3. Chaouali, W., Souiden, N., & Ladhari, R. (2017). Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism. Journal of Retailing and Consumer Services, 35, 57-67. https://doi.org/10.1016/j.jretconser.2016.11.009
4. Cobanoglu, C., Moreo, P. J., & Warde, B. J. (2001). A comparison of mail, fax and web-based survey methods. International Journal of Market Research, 43(4), 1-15.
5. Collis, J., & Hussey, R. (2014). Business Research: A Practical Guide for Undergraduate & Postgraduate Students (4th ed.). Palgrave Macmillan.