The interoperability of mobile phone technology as a way to improve immigrant entrepreneurship in South Africa

Abstract

The paper seeks to illustrate the propinquity between mobile phone technology and the profitability of immigrant entrepreneurs’ businesses and whether there is a positive effect. The outcome should ascertain if mobile technology could be propounded as a credible source of competitive advantage. The paper uses a qualitative approach, using content analysis as the research design tool. Data analysis was done through the conceptual content analysis approach. Various online databases such as EBSCOhost, Google scholar, JSTOR, and Science Direct were accessed for literature. Different terms (keywords) such as; “Mobile phone technology”, “mobile marketing”, and “mobile payment” were searched. The data collected through a systematic literature review were compiled, analysed, and generated conclusions. This paper deduces that immigrant entrepreneurs stand to gain a competitive edge by using mobile phone technology, thereby improving business performance. Future researchers need to expand the scope of their study to other sectors and industries globally. The paper exhibits the significance of apps and websites as mobile technology tools that can positively impact business performance. This paper outlines how mobile technology is now an essential catalyst in the performance of various business sectors. Results are essential to app and website developers, entrepreneurs and the business society.