Abstract
Recent botanical explorations carried out in the states of Colima and Jalisco, Mexico, led to the discovery of a novelty of Bromeliaceae: Hechtia marabascoensis which is described and illustrated. The proposed taxon is compared to H. chamelensis, H. pacifica, and H. reticulata, species with the most similarities. A morphological description, images, and a distribution map of the new species are included, as well as an identification key and a list of examined specimens of all Hechtia species known to date from the states of Colima and Jalisco.