Properties of Mass Consciousness in the Digital Economy

Author:

Zhiburt P. E.1,Kazarova V. S.1,Kruchinkina E. V.1,Chikunova A. E.1

Affiliation:

1. Lomonosov Moscow State University, Faculty of Economics (Moscow)

Abstract

The article considers the theoretical aspects of mass consciousness and its forms, the essential characteristics of mass behavior, as a result of which the definition of this term is formulated and corrected. The authors  analyze the evolution of concepts of mass consciousness in historical retrospect and at the present stage, its features in the conditions of transition to the digital economy. A fresh look at the problem of mass manipulation in a digital society through various mechanisms is given, and the transformation of mass behavior in the 21st century is analyzed by comparison.

Publisher

Faculty of Economics, Lomonosov Moscow State University

Reference19 articles.

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3. Grushin B.A. Massovoe soznanie [Mass consciousness // New philosophical encyclopedia. 2nd ed.]. Novaya filosofskaya entsiklopediya. 2-e izd., ispr. i dop. [New philosophical encyclopedia. 2nd ed.]. Moscow, Mysl' Publ., 2010, vol. 2 pp. 503-504 (In Russian). URL: https://iphlib.ru/library/collection/newphilenc/document/HASHf38bc2eb833401490106f3

4. Zelinskiy S.A. Upravlenie psikhikoy posredstvom manipulyativnogo vozdeystviya [Control of the psyche through manipulative influence]. St. Petersburg, Publishing and Trading House SKIFIA, 2009, 528 pp. (In Russian).

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