Affiliation:
1. Faculty of Commerce, Banaras Hindu University, Varanasi, Uttar Pradesh, India
Abstract
Entrepreneurship is important for economic progress, but sustainable business practices are necessary for long-term success. The factors influencing sustainable business practices in new businesses include entrepreneurial values, available resources and market demand for sustainability. This research focuses on exploring how economic, social and environmental sustainability factors impact the empowerment of startup entrepreneurs in India. By analysing these variables, the study aims to provide valuable insights into entrepreneurship in India. To achieve its objective, this study used survey techniques and collected data from 384 startup entrepreneurs in India through formal standardised questionnaires. The detailed profile obtained from the survey was used to evaluate the study’s objective. The study used quantitative methods to analyse primary data and answer research questions related to the significance of sustainability factors in the empowerment of startupreneurs. The analysis showed that a higher focus on economic sustainability is linked to better success and innovation among startups. Additionally, environmental sustainability was found to have a significant impact on startup entrepreneurs’ empowerment. The research concludes that economic and environmental sustainability factors are significant for the empowerment of startupreneurs in India. The findings provide insights into startups to succeed and maintain a competitive edge while contributing to socio-economic development.