Is it important for tourists to say, “This is my destination?”

Abstract

This study aims to investigate the relationships among tourist motivations, destination psychological ownership (DPO), tourist satisfaction, on-the-spot behavior, braggart word-of-mouth (WOM), and revisit intention. Although the available research examines the antecedents and outcomes of DPO, this study integrates tourist motivations and DPO into the same model by considering the theory of psychological ownership. The model was tested using partial least squares-structural equation modeling. The results show that the effect of some of the elements related to tourist motivation and DPO on tourist satisfaction are significant. Moreover, DPO positively affects braggart WOM and revisit intention, whereas tourist satisfaction has a significant effect on on-the-spot behavior and revisit intention.