U-Commerce: Expanding the Universe of Marketing-Reference-Cited by-同舟云学术

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U-Commerce: Expanding the Universe of Marketing

Published:2002-10-01 Issue:4 Volume:30 Page:333-347
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Watson R. T.,Pitt L. F.,Berthon P.,Zinkhan G. M.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/009207002236909

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