Two-layer visual analytics of truckers’ risk-coping social network

Abstract

Within organizations, managers’ specific responsibilities and domain expertise shape their interests in the output of social network analysis. Our proposed visualization approach is tailored to meet the operation-directed needs and preferences for visual analysis of specific tasks. This method prioritizes an overall geographical map with focal-contextual dynamics within the network. To enable a comprehensive and in-depth understanding of pinpointed focal areas, we customize an analytical framework for analyzing inter-community networks. We extract focal sub-networks from specific nodes to create graph visualization for detailed analysis, represent rich types of domain-specific graphic properties, and provide direct zoom+filtering interactions to allow easy pattern recognition and knowledge discovery. We applied our approach to visualizing the data from interactions among 300 city-based truck communities on the largest occupational platform for truckers in China. We also conduct a case study to demonstrate that our approach is effective in supporting managers’ network analysis and knowledge discovery.