Affiliation:
1. Purdue University.
2. University of Chicago.
3. G. D. Searle and Company.
Abstract
The argument that socioeconomic variables do not provide an adequate basis for market segmentation of grocery products is disputed. A theoretical framework for segmentation measurement in terms of group behavior is developed and applied to survey data.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
40 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献