Affiliation:
1. Graduate School of Business, The University of Wisconsin.
Abstract
An investigation of the relationship between the pricing behavior of retail gasoline outlets and a number of identifying characteristics reveals the limited usefulness of association tests. The authors employ multiple discriminant analysis to panel-type data to measure the ability of certain variables to predict price aggressiveness.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
4 articles.
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