Affiliation:
1. University of Arizona.
Abstract
An empirical study of the relationship between brand choice behavior and the distances between ideal points and brands displayed in joint-space configurations revealed five operative models of choice behavior. Seventy-three of 77 individual models were significant and 57 produced significant predictions of future brand choice behavior.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
5 articles.
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