Affiliation:
1. Assistant Professor of Marketing, University of Washington.
Abstract
Traditional market share models can be elaborated by combining nonstationary stochastic models of brand choice with econometric models. A variable Markov model is described which allows assessment of marketing decision variables’ influence on the underlying composition of market share.
Subject
Marketing,Economics and Econometrics,Business and International Management
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4. DuhamelWilliam F. “The Use of Variable Markov Processes as a Partial Basis for the Determination and Analysis of Market Segments,” unpublished doctoral dissertation, Stanford University, 1966.
Cited by
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1. Statistics in Marketing;Encyclopedia of Statistical Sciences;2010-11-15
2. Marketing, Statistics in;Encyclopedia of Statistical Sciences;2006-08-15
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