Affiliation:
1. University of South Africa, Pretoria.
Abstract
In two recent JMR articles, Carroll, Green, and Schaffer have proposed an alternative scaling of the coordinates in the correspondence analysis of a contingency table. This “CGS scaling” is claimed to allow interpoint distance comparisons both “within sets” (i.e., row-to-row and column-to-column distances) and “between sets” (i.e., row-to-column distances). The author shows by a theoretical argument and by means of a simple practical example that the rationale on which this scaling is based is incorrect.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
36 articles.
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