The Threats to Marketing Research
Author:
Affiliation:
1. University of Toronto.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224377501200410
Reference23 articles.
1. Respondents’ Attitudes toward Legitimate Surveys in Four Cities
2. The Researcher's Dilemma
3. The Issue of Privacy in Public Opinion Research
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