Prediction of New Product Performance: An Analytical Approach-Reference-Cited by-同舟云学术

Prediction of New Product Performance: An Analytical Approach

Published:1969-11 Issue:4 Volume:6 Page:414-420
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Claycamp Henry J.¹,Liddy Lucien E.²

Affiliation:

1. Graduate School of Business, Stanford University.

2. Advanced Methods Group, N. W. Ayer & Son, Inc.

Abstract

Few attempts have been made to build analytical models for predicting product performance before market introduction. This article describes and applies a model for predicting consumer trials and repeat purchases as a function of controllable and uncontrollable marketing variables.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224376900600402

Reference5 articles.

1. Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products

2. Early Prediction of Market Success for New Grocery Products

3. JohnsonJ., Econometric Methods, New York: McGraw-Hill Book Co., Inc., 1960 258–60.

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