Analyzing Changing Consumption Patterns with Cohort Analysis-Reference-Cited by-同舟云学术

Analyzing Changing Consumption Patterns with Cohort Analysis

Published:1983-02 Issue:1 Volume:20 Page:12-20
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Rentz Joseph O.¹,Reynolds Fred D.²,Stout Roy G.³

Affiliation:

1. McIntire School of Commerce, University of Virginia

2. University of Georgia

3. Marketing Research, The Coca-Cola Company.

Abstract

Cohort analysis is used to analyze the effects of aging and cohort succession on consumption of a product class. Cohort analysis is explained and a consumption study is reported. Strong cohort differences are found and age diffences are opposite in direction from those found by traditional methods of analysis.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224378302000102

Reference21 articles.

1. Aging and the Sense of Political Powerlessness

2. Longitudinal and Cross-Sectional Sequences in the Study of Age and Generation Effects

3. The Identification Problem and Theory Building: The Case of Status Inconsistency

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