Affiliation:
1. Department of Humanities and Social Sciences, Indian Institute of Technology Kanpur, Kalyanpur, Kanpur, Uttar Pradesh, India
Abstract
The present essay examines the scarcity–prosociality link, that is, the conditions in which scarcity leads to self-interest and competitiveness or to other-oriented prosociality and cooperativeness. Adopting a social-psychological approach, the findings of the major investigations of reactions to scarcity are summarised. These studies show both self-interest and prosociality as reactions to scarcity, depending on various mediating factors, although a scarcity mindset or limited-good perception is not revealed directly. This link needs to be interpreted in the light of social-psychological, cognitive, economic and cultural factors. In general, the scarcity–prosociality relationship is found to be ambiguous, yet thought-provoking. Some aspects that require detailed exploration and the multi-pronged implications of the scarcity–prosociality association for societal development are highlighted. It is suggested that effective coping with scarcity in resource-constrained economies will be possible if socialisation and social policies promote practices that enhance resource availability, encourage an optimal use of resources, and modify a competitive stance to a cooperative one, and a zero-sum game perception of resource exchange to one of non-zero-sum game.