Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics, and Magazine Readership of Each Group

Author:

Crask Melvin R.

Abstract

Five vacation segments having distinct vacation preferences were identified using respondents to a mail survey. These segments were found to differ both demo-graphically and with respect to their magazine readership patterns. Each vacation segment is described and some implications of the findings are presented.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

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