Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion-Reference-Cited by-同舟云学术

Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion

Published:1994-01 Issue:3 Volume:32 Page:3-7
ISSN:0047-2875
Container-title:Journal of Travel Research
language:en
Short-container-title:Journal of Travel Research

Author:

Baker Kenneth G.,Hozier George C.,Rogers Robert D.

Abstract

This article reviews travel research efficiency, effectiveness, and accountability issues from an academic perspective with direct practitioner applications.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.1177/004728759403200302

Reference10 articles.

1. Conversion Studies: Assumptions, Applications, Accuracy And Abuse

2. Strategies For Evaluating Direct Response Tourism Marketing

3. Accountability Marketing Research: An Increasingly Vital Tool For Travel Marketers

4. Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley

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