Transnational soap operas and viewing practices in the digital age: The Greek fandom of Turkish dramas

Abstract

The viewing of Turkish soap operas in Greece is a stigmatized activity not only for reasons intrinsically related to the nature of soap operas per se, but also for reasons related to the historical past and the traditionally troubled diplomatic relationship between the two countries. Based on the data gathered during an audience ethnography, the author analyzes the use of Information and Communication Technologies made by the fans of these transnational soap operas. Online fan communities function as havens for their members as, in these communities, the norms which are dominant within the Greek society are not rigidly adhered to, stigmatized viewing preferences are endorsed by like-minded individuals and prevalent ideologies can be challenged without fear of criticism in a sympathetic, nonprejudiced environment.